
Chicago is on a roll, and Chi-Town’s second most famous emcee, Common, adds to that hot streak with his new album, Universal Mind Control. Originally titled Invincible Summer before it was pushed back from a June release date to the current December one, the album is a departure from his previous two efforts, which were mostly produced by Kanye West, with a warm, soulful feel. Based in electro hip-hop, with music by The Neptunes (seven songs) and Mr. DJ (the remaining three), Common’s latest is more of a cross-genre, club record, and happily, Universal Mind Control is also a thoroughly enjoyable album that succeeds on all levels.
Without it being polarizing (see Electric Circus), Common and Pharrell Williams of The Neptunes have created an old school hip-hop sound reminiscent of 80’s electro that works surprisingly well for the rapper. And while the beats are good, the songs sound best when Common is rapping. At times, such as on the album-titled opener, you’re almost compelled to start poppin’ and lockin’ when Common starts sounding like Afrika Bambaataa. All of the songs feel light, breezy and fun, such as “Punch Drunk Love”, which features Kanye West on the hook, and “What a World”, in which Common seems to channel the Sugar Hill Gang for his verses.
The songs on Universal Mind Control are made to appeal to all listeners of pop music. This is a new, bouncy Common, so if you’ve found him to be a bit of a snooze in the past, you’ll want to give these new cuts a whirl. With “Sex 4 Sugar”, a break-beat laced track with keyboards and a cheesy-but-likable chorus, and “Gladiator”, a superbly executed fight anthem in which Common name-checks Kimbo Slice and shouts, “are you not entertained?”, the songs seem to get even better in their final closing minutes. Unfortunately, he’s never quite able to reach a true crescendo, which has always been Common’s short-coming, but this time it seems as though the production is to blame, as The Neptunes fail to build on Common’s excitement deeper into the tracks.
However, that seems to be the album’s only major problem. There are some weaker tracks, and the ones produced by Mr. DJ (Outkast’s original DJ, and producer of their ATLiens album), albeit decent, do seem to be a bit out of place. They provide a nice break from the Neptune’s sound, but end up feeling like slow jams on a fast album.
Universal Mind Control is good, clean fun. Common wanted unique sounding ‘club bangers’, and he’s got them. Expect to hear nothing that sounds like “Go” or “The Corner”. Instead, look for retro, danceable hip-hop beats, with a genuine rapper who, eight albums later, still sounds more amped and interesting to listen to than most emcees today. If that sounds about right to you, this album is worth getting on CD.
COMPLETE RATINGS: (on a scale of 55-100)
01. Universal Mind Control —>84
02. Punch Drunk Love (ft Kanye West) —>80
03. Make My Day (ft Cee-Lo Green) —>85
04. Sex 4 Sugar —>85
05. Announcement (ft Pharrell Williams) —>88
06. Gladiator —>91
07. Changes (ft Muhsinah) —>75
08. Inhale —>84
09. What a World —>84
10. Everywhere (ft Martina Topley Bird) —>80
ALBUM RATING (average of all songs): 84 / B